Association for Healthcare Philanthropy Job Center

Chief Marketing & Development Officer

Hospice of the Piedmont
Charlottesville, Virginia, United States
26 days ago


Organization Description

We offer hospice and palliative care services to communities across central Virginia. We are a mission driven, community-based, nonprofit with offices in Charlottesville and Culpepper, VA.

Working for Hospice of the Piedmont (HOP) is being part of an organization that provides comfort, and hope to patients, their caregivers, and the entire community.  Our mission is: To positively transform the way people view and experience serious illness, dying and grief. 

It takes world-class people to deliver world-class care. We are passionate about bringing talented individuals onto our team to achieve our mission. 

Job Description

Hospice of the Piedmont is seeking a full-time Chief Marketing & Development Officer. Reporting to the CEO, you will work closely with other members of the senior leadership team. The role requires strategic planning and management expertise; experience in managing multimedia advertising, public relations, and direct mail campaigns; knowledge of effective development practices; plus, experience in and the ability to inspire the team to accomplish far-reaching goals. The job requires you to be located in the Charlottesville, VA area. (If you are relocating for this position, a portion of your relocation expenses will be reimbursed.)

To achieve our mission, you will manage a comprehensive communications campaign and development effort with the goals of:

  • Transforming the impact of HOP by educating the community about hospice care
  • Maximizing fundraising revenue
  • Increasing the number of patients and the patient length of stay
  • Significantly building brand awareness


  • Create, manage, and evaluate the success of an advertising and public relations program that will enhance the organization’s image and bottom-line
  • Lead the Development Team to implement successful strategies for fundraising priorities, major gifts, and annual giving
  • Manage all aspects of the brand strategy including identity, positioning, character, and targeting
  • Evaluate strategic opportunities, such as new service offerings and partnerships, as part of the senior leadership team
  • Develop a dynamic online presence, including the organization’s website, social media, and advertising, that attracts external audiences and provides compelling content that motivates interest and interaction
  • Oversee development of effective communications and publications organization-wide for donors, volunteers, employees, and the community



  • Experience, with a proven track record, in management leadership
  • Experience in marketing, advertising, communications, strategy development, and philanthropy
  • The ability to inspire a team to achieve community-wide communications and fundraising objectives
  • Excellent organizational and planning skills
  • Exceptional oral and written communication skills, including the ability to actively listen
  • Bachelor’s degree (Master’s degree preferred) in marketing, public relations, communications, journalism or commensurate work experience with demonstrated success
  • Knowledge of and experience in philanthropy and the ethics of fund development preferred
  • Experience in non-profit sector preferred


We are an equal opportunity employer that offers competitive wages and a comprehensive benefits package including:

  • Medical
  • Dental
  • Life & Disability
  • 403(b) & Roth Retirement Plans with employer matching
  • Flexible Spending Accounts
  • Aflac benefits
  • Employee Assistance Program
  • Paid time off and paid holidays
  • Paid parental leave
  • Learning and development resources

To Apply, visit our website, and click on JOIN OUR STAFF. 

Job Information

  • Job ID: 58915287
  • Location:
    Charlottesville, Virginia, United States
  • Position Title: Chief Marketing & Development Officer
  • Company Name: Hospice of the Piedmont
  • Job Function: Marketing Communications
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Required Travel: 25-50%
Healthcare / Health Services
Charlottesville , VA , US

Hospice of the Piedmont provides patients with compassionate pain control and symptom management, often in the comfort of their homes. We also care for patients in hospitals, assisted living facilities, continuous care retirement communities, and nursing homes. But, we also do something unique: We share the journey with families as well, ensuring that those who are grieving - adults, teens, and children - have a safe and supportive place to mourn in our high-quality, long-term grief support groups, classes, camps and event...

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